by Ottico Lab | Sep 8, 2026 | Television Commercial Production, Tips
Producing a commercial for broadcast television in Australia in 2026 can be far more accessible than many brands or marketing teams might imagine. Of course, there are specific broadcast requirements and technical standards that need to be followed. There are...
by Ottico Lab | Aug 28, 2026 | Corporate Video Melbourne, Filming, Pre Production, Television Commercial Production, Tips, Video Production, Video Technology
When people think about commercial production, the areas that they immediately head to are cameras, lighting, locations or finished ads in the ad breaks. We think that the real differences are far less visible. What we’re referring to is production judgement....
by Ottico Lab | Jul 29, 2026 | Audio Production, Television Commercial Production, Tips
Audiences experience a production long before they consciously think about it. A great performance, the right music, thoughtful sound design and carefully mixed audio all work together to create something that just feels right. This is one of the reasons we’ve...
by Ottico Lab | Sep 10, 2025 | Audio Production, Pre Production, Tips, Video Production
To begin my own searches in sourcing the right track for a production – I think it’s best to establish themes that are attached to that specific project or brand.For example – if the project has themes around being quite natural or from the built world or being quite...
by Ottico Lab | Feb 28, 2024 | Pre Production, Tips
Although we offer script writing and script production as a part of our production service offerings, we also welcome supplied scripts. We understand and embrace that brands and business owners can work up a script for their productions. You are in your brand after...
by Ottico Lab | Jan 6, 2024 | Audio Production, Filming, Tips, Video Production
Not knowing what to call the different Mic types on set pretty common occurrence – especially now with brands, stakeholders and team members in attendance at so many shoots. In this article we’ll help you tell the difference between the different mic types – so you...
