by Ottico Lab | Jul 29, 2026 | Audio Production, Television Commercial Production, Tips
Audiences experience a production long before they consciously think about it. A great performance, the right music, thoughtful sound design and carefully mixed audio all work together to create something that just feels right. This is one of the reasons we’ve...
by Ottico Lab | Jul 16, 2026 | Filming, Television Commercial Production
When people think about television commercial production, it’s easy to picture the obvious things. The cameras, the lighting, actors and a director shouting out “action.” Those are the key ingredients but after more than two decades working in...
by Ottico Lab | Jun 11, 2026 | News, Television Commercial Production
In exciting news there has been an announcement with a change that affects Broadcast TV commercial specifications. The change is very welcome and replaces a rule that has been in place for 18 years here is Australia. What is it? As of mid 2026, text on TV...
by Ottico Lab | Jun 10, 2026 | Corporate Video Melbourne, Filming, Motion Graphics, Photography, Pre Production, Television Commercial Production, Video Production
When people think of a production company, they often picture a direct relationship between the client and the crew. A business needs a TV commercial, a product video or a suite of photography assets, so they engage a production company to bring it to life. Sometimes...
by Ottico Lab | Mar 2, 2026 | Television Commercial Production
When your TVC is completed with ClearAds (FreeTV Australia), the spot’s CAD number is valid for 2 years. Most commercials have a shelf life due to the content that is promoted, a sale date or a message. But if you have evergreen content or a longstanding brand style...
