Television Commercial Production
Television commercials remain one of the most powerful ways for brands to build awareness, connect with audiences and drive meaningful commercial outcomes.
Ottico Lab is a Melbourne-based commercial production company specialising in television commercial production for brands, creative agencies and marketing teams across Australia.
Backed by over 20 years of professional production experience and thousands of commercials aired, we deliver broadcast-quality television commercials supported by strategic collaboration, technical expertise and reliable execution.
From national campaigns and retail advertising to product commercials and branded content, we bring ideas to life professionally and efficiently.
For over two decades, Ottico Lab has worked with brands, agencies and marketing teams to produce television commercials across a wide range of industries and campaign types.
From national brand campaigns and retail advertising through to product launches and promotional content, our experience spans thousands of commercials and a diverse range of creative challenges.
Every project is different, but the objective remains the same — creating high-quality work that connects with audiences and supports meaningful business outcomes.
Trusted Production Partner for Agencies & Brands
Successful campaigns rely on more than cameras and editing. They rely on collaboration, planning and trusted relationships. Ottico Lab works closely with creative agencies, marketing teams and brands to provide professional production support throughout every stage of the campaign process.
Our experience allows us to integrate seamlessly into agency workflows and larger campaign environments while maintaining a consistently high standard of execution.
Whether engaged from the earliest stages of concept development or brought in purely for production support, our role remains the same — helping creative ideas come to life professionally and reliably.
End-to-End Television Commercial Production
Ottico Lab provides comprehensive television commercial production services, allowing clients to access specialist expertise throughout the entire production process.
Services include:
- Creative development and concept support
- Script development and storyboarding
- Casting and location management
- Filming and cinematography
- Editing and post production
- Motion graphics and animation
- Audio production and voiceovers
- Music licensing
- CAD approvals and broadcast compliance
- Television station delivery
Whether you require complete campaign production or specialist support within a larger team, our experienced network allows productions to scale appropriately while maintaining a consistently high standard of quality.
Broadcast Expertise Matters
Creating a television commercial is only one part of the process. Commercials must also meet strict technical and compliance requirements before they can be approved and broadcast. With decades of experience producing television campaigns, Ottico Lab understands the importance of quality control, CAD approvals and delivery specifications.
Our understanding of both the creative and technical aspects of broadcast production helps ensure campaigns move smoothly from approval through to air. It’s one of the many reasons agencies and marketing teams trust us with their commercial production requirements.
Planning your next television commercial?
What is CAD or ClearAds Approval?
All TVC’s (Television Commercials) or other broadcast TV materials must be properly classified by FreeTV Australia, before they are allowed to be broadcast on Free to Air TV. FreeTV or ClearAds will issue a CAD (Commercials Advise) Classification Number attached to every Television spot .
Read more about how we can ensure your commercials are FreeTV / ClearAds CAD Approved on this blog post
How do we get the commercials to station
Broadcast Television stations accept material via only the specified broadcast formats. This sadly won’t include an online fine transfer method. You can’t DropBox your ad to the station, it’s broadcast !
Quality checking and preparing material for broadcast requires specialised testing equipment and the format needs to be right in order for stations to accept the material. Australian free to air broadcast tv stations have a specific list of methods of delivery. Luckily, at Ottico Lab – we have nearly two decades of experience in delivering for broadcast and we are partnered with CapeIO (formerly Peach). Our edit suite is linked to the CapeIO (formerly known as Peach) platform, where we can book and dispatch TVC deliveries.
We have realtime TVC delivery tracking, live previewing of material and can upgrade the speed of delivery to networks. Rest assured, this process is just a part of a TVC production at Ottico Lab.
Will my commercials be Compliant?
Of course you do want them compliant, and so do we!
The last thing we want is to go through all the effort of making an Ad – only to have it knocked back at the time of sending it out. So, we plan and help write the commercials with this in mind. Having worked with various categories and gaining experience making and approving loads of Ads – we know what to look for upfront.
Ottico Lab operate under the guidance of the FreeTV Handbook, inline with the ACCC and have worked with compliance agents – to be best prepared for success.
In addition, we’ll raise a Pre-Approval and can engage ClearAds in that process when a commercial is in concept or script phase. This way, we can seek further guidance on how to promote your message and product in a way that is compliant and easy for your customers to understand.
The new Title Safe for TVC's - 16:9 EBU R95-2017
16:9 EBU R95-2017 is the broadcast spec code and Title Safe is the area in which broadcasters can accept graphics, logos and text within, on your TV Commercials.
This change means that we can now move Text/Graphics a lot further out towards the edges of the screen. All Australian broadcast destinations are now accepting material in this spec.
To read more detail on this spec and see visual examples, read our article here.
TVC deadlines for Australian networks
Broadcast TV Destinations / Networks within Australia require material on hand 7 days prior to the on air start.
Working backwards from here, you’ll need to factor in time for the CAD Approvals process.
WHY TELEVISION ADVERTISING STILL MATTERS
Television advertising continues to play an important role in building brands and reaching audiences. Today’s campaigns extend far beyond traditional broadcast, with television commercials commonly repurposed across streaming platforms, websites, social media and digital campaigns.
Producing content with flexibility and longevity in mind allows brands to maximise the value of every campaign while maintaining a consistent message across multiple channels. Far from existing in isolation, television commercials often form the foundation of broader integrated marketing campaigns.
WHY CHOOSE OTTICO LAB?
Television commercial production sits at the heart of what we do. Backed by over 20 years of professional experience and thousands of commercials aired, we understand the creative, technical and operational requirements that underpin successful campaigns.
Clients choose Ottico Lab because they value:
- Professional and reliable production expertise
- Broadcast-quality workflows and delivery
- Seamless collaboration with agencies and marketing teams
- Access to an experienced specialist network
- Scalable production support
- More than two decades of industry experience
Based in Melbourne and working with clients across Australia, Ottico Lab helps brands, agencies and marketing teams bring campaigns to life through trusted television commercial production.