Television Commercial Production
This is where it all began. Producing Television Commercials from when the industry began to shift from tape to digital. It was at this time we were heavily involved in creating workflows and digital commercial delivery.
Working across all components of TVC Production to understand and fine tune efficient TVC Production workflows. We can write, design and produce your TVC and take it right through to station delivery.
We have an extensive history working with Media Buyers and broadcast specialists, making the process for clients – easy.
In addition to producing standalone commercials, we can design efficient workflows for ongoing campaigns, versioning or bulk regionalized commercial sets.
At Ottico Lab, you’re in good hands for TVC Production, compliance and broadcast delivery.
What is CAD or ClearAds Approval?
All TVC’s (Television Commercials) or other broadcast TV materials must be properly classified by FreeTV Australia, before they are allowed to be broadcast on Free to Air TV. FreeTV or ClearAds will issue a CAD (Commercials Advise) Classification Number attached to every Television spot .
Of course we can look to seek the approvals once a commercial is finished but when we begin planning a TVC, we are already considering factors that will meet compliance and have the best chance at getting CAD Approval. Compliance under the ACCC and FreeTV Australia handbook guidelines are exactly what we are considering before even writing the TVC script. We have a long history in making TVC’s for retail, competitions/promotions, FMCG and Supermarket, Automotive, Pharmaceutical and more.
Rest assured with Ottico Lab, we have a great history in producing TVC’s in Melbourne, Australia.
How do we get the commercials to station
Broadcast Television stations accept material via only the specified broadcast formats. This sadly won’t include an online fine transfer method. You can’t DropBox your ad to the station, it’s broadcast !
Quality checking and preparing material for broadcast requires specialised testing equipment and the format needs to be right in order for stations to accept the material. Australian free to air broadcast tv stations have a specific list of methods of delivery. Luckily, at Ottico Lab – we have over 17 years experience in delivering for broadcast and we are partnered with Peach. Our edit suite is linked to the Peach platform, where we can book and dispatch TVC deliveries.
We have realtime TVC delivery tracking, live previewing of material and can upgrade the speed of delivery to networks. Rest assured, this process is just a part of a TVC production at Ottico Lab.
Will my commercials be Compliant?
Of course your do. And so do we! The last thing we want is to go through all the effort of making an Ad – only to have it knocked back at the time of sending it out. So, we plan and write the commercials with this in mind. Having worked with various categories and gaining experience making and approving loads of Ads – we know what to look for upfront.
Ottico Lab operate under the guidance of the FreeTV Handbook, inline with the ACCC and have worked with compliance agents – to be best prepared for success. In addition, we’ll raise a Pre-Approval and can engage ClearAds in that process when a commercial is in concept or script phase. This way, we can seek further guidance on how to promote your message and product in a way that is compliant and easy for your customers to understand.
FESTIVE DEADLINES FOR TELEVISION COMMERCIALS
For 2021, the TVC deadlines are are follows;
On Air 19/12/21 – TVCs must be delivered to stations by 16/12/21
On Air 26/12/21 – TVCs must be delivered to stations by 16/12/21
On Air 02/01/22 – TVCs must be delivered to stations by 16/12/21
On Air 09/01/22 – TVCs must be delivered to stations by 16/12/21
To avoid missing out on production or networks knocking back late commercials, be sure to start briefing.