by Ottico Lab | Aug 28, 2026 | Corporate Video Melbourne, Filming, Pre Production, Television Commercial Production, Tips, Video Production, Video Technology
When people think about commercial production, the areas that they immediately head to are cameras, lighting, locations or finished ads in the ad breaks. We think that the real differences are far less visible. What we’re referring to is production judgement....
by Ottico Lab | Jun 10, 2026 | Corporate Video Melbourne, Filming, Motion Graphics, Photography, Pre Production, Television Commercial Production, Video Production
When people think of a production company, they often picture a direct relationship between the client and the crew. A business needs a TV commercial, a product video or a suite of photography assets, so they engage a production company to bring it to life. Sometimes...
by Ottico Lab | Oct 6, 2025 | Audio Production, Motion Graphics, Pre Production, Video Production
Across the months of July and August, we were involved in a very exciting production with Starbucks Australia. The Starbucks brand globally had a master campaign that began in their US business that was a very emotive piece, consisting of storytelling, strong filmic...
by Ottico Lab | Sep 29, 2025 | Filming, Video Production
While the job of capturing video content is a task shared by both the role of a videographer and a cinematographer, there is a pretty big difference between what each party can offer. We’re hearing the title ‘videographer’ more and more these days and many brands are...
by Ottico Lab | Sep 10, 2025 | Audio Production, Pre Production, Tips, Video Production
To begin my own searches in sourcing the right track for a production – I think it’s best to establish themes that are attached to that specific project or brand.For example – if the project has themes around being quite natural or from the built world or being quite...
