by Ottico Lab | Aug 28, 2026 | Corporate Video Melbourne, Filming, Pre Production, Television Commercial Production, Tips, Video Production, Video Technology
When people think about commercial production, the areas that they immediately head to are cameras, lighting, locations or finished ads in the ad breaks. We think that the real differences are far less visible. What we’re referring to is production judgement....
by Ottico Lab | Jul 16, 2026 | Filming, Television Commercial Production
When people think about television commercial production, it’s easy to picture the obvious things. The cameras, the lighting, actors and a director shouting out “action.” Those are the key ingredients but after more than two decades working in...
by Ottico Lab | Jun 10, 2026 | Corporate Video Melbourne, Filming, Motion Graphics, Photography, Pre Production, Television Commercial Production, Video Production
When people think of a production company, they often picture a direct relationship between the client and the crew. A business needs a TV commercial, a product video or a suite of photography assets, so they engage a production company to bring it to life. Sometimes...
by Ottico Lab | Sep 29, 2025 | Filming, Video Production
While the job of capturing video content is a task shared by both the role of a videographer and a cinematographer, there is a pretty big difference between what each party can offer. We’re hearing the title ‘videographer’ more and more these days and many brands are...
by Ottico Lab | Apr 17, 2025 | Corporate Video Melbourne, Filming, Video Production, Video Technology
In terms of video frame sizes we are all very familiar with the Widescreen aspect and for the past 18 years most cameras have natively captured video in this form. This has been all well and good while we’ve consumed video on our TV’s and screens in a horizontal...
