by Ottico Lab | Jul 29, 2026 | Audio Production, Television Commercial Production, Tips
Audiences experience a production long before they consciously think about it. A great performance, the right music, thoughtful sound design and carefully mixed audio all work together to create something that just feels right. This is one of the reasons we’ve...
by Ottico Lab | Oct 6, 2025 | Audio Production, Motion Graphics, Pre Production, Video Production
Across the months of July and August, we were involved in a very exciting production with Starbucks Australia. The Starbucks brand globally had a master campaign that began in their US business that was a very emotive piece, consisting of storytelling, strong filmic...
by Ottico Lab | Sep 10, 2025 | Audio Production, Pre Production, Tips, Video Production
To begin my own searches in sourcing the right track for a production – I think it’s best to establish themes that are attached to that specific project or brand.For example – if the project has themes around being quite natural or from the built world or being quite...
by Ottico Lab | May 3, 2024 | Audio Production, Pre Production, Video Production
When planning your video or production, music is going to play a huge role in the piece of content. And of course there are so many considerations to make in duration, tempo, genre, instrumentation, emotion and lyrics of that music track but do you have the rights to...
by Ottico Lab | Jan 6, 2024 | Audio Production, Filming, Tips, Video Production
Not knowing what to call the different Mic types on set pretty common occurrence – especially now with brands, stakeholders and team members in attendance at so many shoots. In this article we’ll help you tell the difference between the different mic types – so you...
by Ottico Lab | Jan 5, 2024 | Audio Production, Filming, Tips, Video Production
When filming talent there are a few different mics options for a production company to use on set. You may see a boom mic or a shotgun mic on set at your shoot but what about the trusty old Lapel Mic? We’ve had a few clients and collaborators push back or question the...
