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Starbucks Australia – Anthem campaign

Starbucks Australia – Anthem campaign

by Ottico Lab | Oct 6, 2025 | Audio Production, Motion Graphics, Pre Production, Video Production

Across the months of July and August, we were involved in a very exciting production with Starbucks Australia. The Starbucks brand globally had a master campaign that began in their US business that was a very emotive piece, consisting of storytelling, strong filmic...
Finding the right music track

Finding the right music track

by Ottico Lab | Sep 10, 2025 | Audio Production, Pre Production, Tips, Video Production

To begin my own searches in sourcing the right track for a production – I think it’s best to establish themes that are attached to that specific project or brand.For example – if the project has themes around being quite natural or from the built world or being quite...
Do the right thing with Music Licensing

Do the right thing with Music Licensing

by Ottico Lab | May 3, 2024 | Audio Production, Pre Production, Video Production

When planning your video or production, music is going to play a huge role in the piece of content. And of course there are so many considerations to make in duration, tempo, genre, instrumentation, emotion and lyrics of that music track but do you have the rights to...
What are all the different Mics called on set?

What are all the different Mics called on set?

by Ottico Lab | Jan 6, 2024 | Audio Production, Filming, Tips, Video Production

Not knowing what to call the different Mic types on set pretty common occurrence – especially now with brands, stakeholders and team members in attendance at so many shoots. In this article we’ll help you tell the difference between the different mic types – so you...
Why use a Lav or Lapel mic?

Why use a Lav or Lapel mic?

by Ottico Lab | Jan 5, 2024 | Audio Production, Filming, Tips, Video Production

When filming talent there are a few different mics options for a production company to use on set. You may see a boom mic or a shotgun mic on set at your shoot but what about the trusty old Lapel Mic? We’ve had a few clients and collaborators push back or question the...
Voiceover Production Options

Voiceover Production Options

by Ottico Lab | Jan 5, 2024 | Audio Production, Pre Production, Television Commercial Production, Video Production

Whether it’s a Television Commercial, Radio ad or a Corporate Video; voiceover or narration is going to play a huge role in that production. Here at Ottico Lab, we offer three different levels of Voiceover production. These different Voiceover solutions cater for your...

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Recent Posts

  • 2026 Australian TVC broadcast title safe changes 16-9 EBU R 95
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Ottico Lab delivers television commercials, commercial video production, motion graphics and photography for brands, agencies and marketing teams across Australia, backed by over 20 years of professional production experience.

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Ottico Lab acknowledges the many unceded sovereign Indigenous nations that we live and work in. We thank them for allowing us to walk their lands in safety and acknowledge their struggles for recognition by ensuring that we respect their ancestral knowledge, elders and leaders in our everyday business practices.